1. Export from US
Expand US vendor supply chain and export products to Asia in the following categories: Mother and Baby, Supermarket, Personal Care, and Electronics categories. Develop business relationship with US-based global and local product suppliers to give Suning exclusive or other types of favorable distribution rights in China and other strategic markets in Asia. Connect with government agencies, trade organizations, and commerce chambers to help strengthen business relationships in international trade business.
2. Import to US
Develop strategic business partnerships with US retailers and wholesalers which will allow products from Suning and its contract manufacturers to be sold through its partners’ retail channels. Leverage Suning’s global supply chain capability, import and launch products from Suning Hong Kong, Laox Japan and other countries into US market.