Suning R&D Center’s parent company, Suning Group was a well-known all-catergory retailer in China. Started as an air conditioner-only retailer in 1990, Suning.com ultimately expanded its product portfolio to cover home appliances, 3C products, books, general merchandise, household commodities, cosmetics and baby care products, content products and service merchandise. Suning.com also own its own logistics network throughout China to ensure fast delivery and offers additional customer services such as installation and maintenance.
Suning Group has a plan for its R&D Center to improve user experience through leveraging big data, cloud computing, and other applicable technologies.
Research Lab
The lab is utilizing big data technology to analyze consumer behavior. By creating comprehensive user profiles across different times and geographic locations, we enhance customer experience and increase revenue.
The Lab is developing advanced distributed algorithms and predictive models to control financial risk. We are enhancing anomaly detection models to achieve higher accuracy and computational efficiency in fraud detection.
eCommerce
Suning's business in the United States mainly focuses on developing strategic partnerships, to support Suning’s cross-border e-commerce and international trade business, which include online sales, logistics, and supply chain management.
Research and analysis include consumer trends, competitive landscape, market size and growth potential in the United States, as well as marketing strategies and product positioning that comply with local regulations and cultural characteristics.
Suning USA attention can also be paid to issues such as international logistics cooperation, brand promotion and distribution, cross-border payment and etc.
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